PEMBERDAYAAN DESA PRIMA SENDANGAGUNG: MENGELOLA DAN MEMASARKAN PRODUK BERBASIS LELE

Mohamad Irhas Effendi, Bambang Sugiarto, Jubaedah Nawir

Abstract


Sendangagung Village is one of the villages in Sleman which has several catfish farms to help the community's economy. Besides being cheap and easy to get, catfish has a variety of nutrients that are good for the body. However, in catfish farming, it is not an easy thing. Because there are so many farmers who actually experience losses in catfish farming because the selling price is too low. In addition, there is a Desa Prima consisting of Sendangagung women, an alternative or breakthrough in efforts to empower women in the economy through increasing women's empowerment and increasing income women, especially poor families. This service intends to combine the two groups above to solve common problems, namely the Catfish Farmer Group and Desa Prima Sendangagung through four stages, namely program socialization, mentoring, education and training, and post-training partner monitoring. Desa Prima Sendangagung will obtain relatively cheap raw materials which will be processed into various products and sold online. Meanwhile, catfish farmers will benefit from having no trouble marketing their crops.


Full Text:

PDF

References


Mangold, W. & Faulds, David. (2009). “Social media: The new hybrid element of the promotion mix”. Business Horizons. 52. 357-365. 10.1016/j.bushor.2009.03.002.

Taiminen, Heini & Karjaluoto, Heikki. (2015). “The usage of digital marketing channels in SMEs”. Journal of Small Business and Enterprise Development. 22. 633-651. 10.1108/JSBED-05-2013-0073.




DOI: https://doi.org/10.31315/dlppm.v2i2.6215

Refbacks

  • There are currently no refbacks.


Statistic:

Dharma has been indexed on:

 


crossref dimensionsroad 
googlepkp-index road 
   

JournalStories Main logo


Editorial Office

LPPM Universitas Pembangunan Nasional "Veteran" Yogyakarta

Gedung Rektorat Lt. 5 UPN “Veteran “Yogyakarta 
Jl. SWK. 104 Lingkar Utara, Condong Catur, Yogyakarta 55283 

slot gacor slot gacor hari ini slot gacor 2025 demo slot pg slot gacor slot gacor