The Value of Innovation in Tobacco Processing Products: An Evidence from Bandung E-Cigarette Industry

Kanniya Maghfira Izzani, Daniel Hermawan

Abstract


This research analyzed Tobacco Processing Products (HPTL) industry and its value of innovation using dimensions of innovation approach. We used qualitative method with interviews, documentation, and observation as the data collection techniques. Later on, we employed several business strategy tools: IFE, EFE, CPM, SFAS, SWOT, SPACE, IE, Grand Strategy, and QSPM. We found out that innovation strategy for tobacco processing products lied on the product innovation, especially in the taste of liquid vape products. Furthermore, by investing in the process innovation, especially in equipment and supplies, is key to develop sustainable product innovation.


Keywords


Innovation, Liquid vape, Product development, Tobacco processing products, Strategy

Full Text:

PDF

References


Arussy, L. (2015, Juni 1). Retrieved from Inc: https://www.inc.com/lior-arussy/success-may-be-your-biggest-obstacle-to-future-success.html

Darwin, C. (1859). On The Origin of Species by Means of Natural Selection, or Preservation of Favoured Races in the Struggle for Life. London: John Murray.

David, F. (2009). Manajemen Strategis Konsep. Jakarta: Salemba Empat.

Fontana, A. (2011). Innovate We Can! Bekasi: Cipta Inovasi Sejahtera.

Freeman. (2004). Stakeholder Theory and the Corporate Objective Revisited. Organization Science, 15.

Gite Petit. (2020, February 13). All About The E-cigarette. Retrieved from Gite Petit: http://gitepetit.net/all-about-the-e-cigarette-2/

Hilman, H., & Kaliappen, N. (2015). Innovation Strategies and Performance: Are They Truly Linked? World Journal of Entrepreneurship, Management and Sustainable Development, 11, 48-63.

Hsu, Y. (2011). Design Innovation and Marketing Strategy in Successful Product Competition. Journal of Business & Industrial Marketing, 223-236.

Kogabayev, T., & Maziliauskas, A. (2017). The definition and classification of innovation. HOLISTICA, 8(1), 59-72.

Munandar, U. (2009). Pengembangan kreativitas anak berbakat. Jakarta: Rineka Cipta.

Osenieks, J., & Babauska, S. (2014, January 24). The Relevance of Innovation Management as Prerequisite for Durable Existence of Small and Medium Enterprises. Procedia - Social and Behavioral Sciences, 110, 82-92.

Pandito. (2019). Retrieved from Otoexpo: https://otoexpo.com/artikel-baru/sejarah-vape/

Pearce, J., & Robinson, R. (2013). Strategic Management Planning for Domestic & Global Competition. London: McGraw-Hill Education.

Permana, A. (2019, November 28). Inovasi Bisnis : Menuju Perusahaan Maju. Retrieved from SEO Anak Sholeh: https://seoanaksholeh.com/bisnis/inovasi-bisnis

Reguia, C. (2014). Product Innovation and The Competitive Advantage. European Scientific Journal, 140-157.

Rizqi, A. N. (2020, January 13). Retrieved from Semarang.bisnis.com: https://semarang.bisnis.com/read/20200113/536/1189753/cukai-naik-banyak-perokok-beralih-ke-vape

Robbins, S. P. (1994). Teori Organisasi: Struktur, Desain dan Aplikasi. (J. Udaya, Trans.) Jakarta: Arcan.

Robert, P., & Amit, R. (2003). The dynamic of innovative activity and competitive advantage : The case of Australian retail banking, 1981 to 1995. Organization Science, 14, 107-122.

Rosli, & Sidek. (2013). The impact of Innovationon the Performance of Small and Medium Manufacturing Enterprises:Evidence from Malaysia. Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth, 794-809.

Sadik, O. (2016). Willingness to Pay for Innovations: An emerging European innovation adoption behavior. European Journal of Innovation Management, 19, 568-588.

Sugiyono. (2018). Metode Penelitian Kualitatif. Bandung: Alfabeta.

Tidd, J., & Bessant, J. R. (2013). Managing innovation: integrating technological, market and organizational change, 5th edition. Wiley.

Tohidi, H., & Jabbari, M. M. (2012). Product Innovation Performance in Organization. Procedia Technology 1, 521 – 523.

Tsinopoulos, C., Sousa, C. M., & Yan, J. (2017). Process Innovation: Open Innovation and the Moderating Role of the Motivation to Achieve Legitimacy. Journal of Product Innovation Management, 27–48.

Zhang, Q., Fan, X., Yue, Y., & Zheng, R. (2020). Electronic cigarettes: Emerging trends and research hotspots. Tobacco Induced Diseases, 1-11.




DOI: https://doi.org/10.31098/ijcbm.v1i1.4262

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Kanniya Maghfira Izzani, Daniel Hermawan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

PUBLISHED BY:

LPPM UPN VETERAN YOGYAKARTA & RESEARCH SYNERGY FOUNDATION 

International Journal of Creative Business and Management (IJCBM). 

Mailing Address: 
Gedung Rektorat Lt. 3 
Universitas Pembangunan Nasional "VETERAN" Yogyakarta
Jl. SWK 104 (Lingkar Utara) Condong Catur, Yogyakarta. 55283 | Telp. (0274) 485268

Mailing Address: 
Research Synergy Foundation
Jalan Nyaman no 31 
Komplek Sinergi Antapani 
Bandung 40291 - Indonesia. 

Email:ijcbm.lppm@upnyk.ac.id

 

 International Journal of Creative Business  and Management Indexed by:
 
 
 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.