The Influence of Accessibility, Tourist Attraction, and User Generated Content on the Decision of Tourists to Visit the Selopamioro Adventure Park

Rendi Atmoko Nur Alfian, Ign. Agus Suryono, Aryono Yacobus, S. T. Haryono, Sudaryatie Sudaryatie

Abstract


This research aims to determine and analyze the influence accessibility, tourist attractions, and user generated content on the decision of tourists to visit the Selopamioro Adventure Park in Imogiri, Bantul, Yogyakarta. This research is survey research using a questionnaire to collect data. The population in this research is all tourists of the Selopamioro Adventure Park. The sample in this research was 120 respondents using the purposive sampling method. The data analysis technique in this research uses Multiple Linear Regression analysis using SPSS 25 software. The results of this research show that: 1) Accessibility, tourist attractions, and usergenerated content simultaneously have a significant effect on decision of tourists to visit, 2) Accessibility has a positive and is not significant effect on decision of tourists to visit, 3) Tourist attractions have a positive and significant effect on decision of tourists to visit, 4) User generated content has a positive and significant effect on decision of tourists to visit.

Full Text:

PDF

References


Hurriyati, R. (2015). An Analysis of Place Branding to Enhance the Image of Bandung City and Its Implications toward the Decisions to Visit Tourism Destination.

Kotler, P., & Keller, K. L. (2016). Marketing Management.

Kristina, P. A., Saputra, P. E., & Noviasari, R. A. (2024). Pengaruh Word of Mouth (WOM), Fasilitas dan Daya Tarik Wisata terhadap Keputusan Berkunjung di Wisata Pinus Camp 2 Songgon. INNOVATIVE: Journal of Social Science Research, 4, 11546–11558.

Kusumawardhani, Y., Hidayat, W., Program, D., Usaha, S., Wisata, P., Tinggi, S., Bogor, P., & Program, M. (2020). Peran Media Sosial pada Keputusan Berkunjung Wisatawan ke Kota Bogor The Role of Social Media in The Decision to Visit Tourists to The City of Bogor. Bogor Hospitality Journal, 4 (2). https://websindo.com/indonesia-

Makawoka, C., Soepono, D., Loindong, S., Makawoka, D. P. C., Soepeno, D., Loindong, S. S., & Ekonomi dan Bisnis Jurusan Manajemen, F. (2022). Daya Tarik Wisata, Citra Destinasi dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Berkunjung pada Objek Wisata Pantai Kenzo Desa Kombi. 10 (3): 817–829.

Mulyana, A., Made, I. A., & Gayatri, E. M. (2022). Pengaruh Komponen Destinasi Wisata terhadap Kepuasan Wisatawan. Journal Ekombis Review, 10 (1): 25–36. https://doi.org/10.37676/ekombis.v10i1

Peter, J. P., & Olson, J. C. (2000). Consumer behavior and marketing strategy -- Peter, J. Paul; Olson, Jerry C. (Jerry Corrie), 1944- -- 1999 -- Boston_ Irwin_McGraw-Hill -- 9780256261905 --.

Putri, V. J. (2020). Pengaruh User-Generated Content (UGC) dan Kualitas Produk terhadap Minat Beli Konsumen Dapur Mbok Sarminah. In Performa: Jurnal Manajemen dan Start-Up Bisnis, 5 (1).

Rokhayah, E. G. & Andriana, A. N. (2021). Pengaruh Daya Tarik Wisata, Fasilitas, dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan di Pantai Istana Amal Kabupaten Penajam Paser Utara. Jurnal Kajian dan Terapan Pariwisata, 2 (1): 10–18. https://doi.org/10.53356/diparojs.v2i1.43.

Rubyanti, D. (2020). Peran User Generated Content (UGC) Instagram Pada Industri Makanan.

Soekadijo, R. G. 2003. Anatomi Pariwisata. Jakarta: Gramedia Pustaka Utama.

Sunaryo, B. 2013. Kebijakan Pembangunan Destinasi Pariwisata. Yogyakarta: Gava Media.

Yoeti, O. A. (2017). Perencanaan Strategis pemasaran daerah tujuan wisata. Jakarta: Pradnya Paramita.


Refbacks

  • There are currently no refbacks.