Email this article 
Strategi Komunikasi Politik Calon Legislatif Partai Golkar dalam Memenangkan Pemilihan Umum 2014 di Kabupaten Sragen
Abstract
Golkar sebagai partai politik sejak 1998 telah mengalami kejadian beresiko disebabkan oleh dampak negative selama praktek otoritarian yang dijalankan regim orde baru. Beberapa pemilihan umum selama era Reformasi Golkar masih menonjol diantara partai-partai lain. Tujuan dari penelitian ini adalah menganalisis strategi komunikasi politik calon legislative dalam partai Golkar untuk memenangkan kompetisi dalam pemilihan umum tahun 2014 di Kabupaten Sragen.Dengan menggunakan penelitian kualitatif deskriptif dengan cara pengumpulan data melalui wawancara mendalam, observasi dan melakukan analisis terhadap dokumen-dokumen yang tersimpan.Hasilnya menunjukkan bahwa kemenangan dalam kompetisi pemilihan umum tidak semata-mata didasarkan pada kemampuan finansial. Tetapi kemenangan calon legislatif ini disebabkan karena masing-masing calon sebelumnya telah memiliki keterlibatan sosial, ekonomi, budaya dan keagamaan di masyarakat sehingga mereka telah dikenal, memiliki citra personal dan memiliki derajat penerimaan tertentu di masyarakat.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Ananta, Aris., Arifin, Evi Nurvidya, and Suryadinata, 2005, Emerging Democracy in Indonesia, Pasir Panjang: ISEAS.
Austin, Erica Weinstraub, and Pinkleton, Bruce E, 2001, Strategic Public
Relations Management, New Jersey:Lawrence Erlbaum Associate.
Bitzer Lloyd F., Political Rhetoric, “in Dan D. Nimmo and Keith R. Sanders, (ed), 1981, Handbook of Political Communication, Beverly Hill, CA: Sage Publication.
Bottomore, T.B., 1976, Elites and Society, Maryland: Penguin Books Blumler,G.Jay and Kavanagh Dennis, “ The Third Age of Political Communication, in Ralp Negrine and James Stanyer, 2007, The Political Communication Readers, London: Routledge
----------------------- and Gurevitch, Michel, “ Towards a Comparative Framework for Political Communication Research,:” in Steven H. Chaffee, (ed), 1975, Political Communication Issues and Strategies for Research, Beverly Hills: Sage Publication.
Budiardjo, Miriam, (1998), Partisipasi dan Partai Politik Sebuah Bunga Rampai, Jakarta:Yayasan Obor Indonesia.
Chaffee, Steven, (ed), 1975, Political Communication Issues and Strategies for Research, Beverly Hill, CA: Sage Publication.
Chilton, Paul, 2004, Analysing Political Discourse, London: Routledge. Corcoran, Paul E., “ Language and Politics, “ in David L.Swanson and Dan Nimmo, 1990, New Direction in Political Communication A Resource Book, California: Sage Publication.
Cosgrove, K.M, 2007, “Midterm marketing: an examination of Marketing Strategies in the 2006, 2002,1998, and 1994 election online: www.allacademic.com/metal/p209749_index.html.
Dahlan, M Alwi, 1990, Perkembangan Komunikasi Politik Sebagai Bidang Kajian, “ Jurnal Ilmu Politik 6, Jakarta: PT Gramedia.
Eulau,H.Eldersweld and Janowits, M, 1956, Political Behavior, New York: Free Press Graber, Doris A., “ Political Language”, in Dan D. Nimmo and Keith R. Sanders, (ed), 1981, Handbook of Political Communication, Beverly Hill, CA: Sage Publication Gronbeck, Bruce E., “Rhetoric and Politics,“ in Lynda Lee Kaid, 2004, Handbook of Political Communication Research, NJ: Lawrence Erlbaum Associates.
Huberman. A.M, and Miles, M.B, (1984), Qualitative Data Analysis:Source Book of New Method, Berverly Hill: Sage Publication.
Jenifers Lees and Marshment, (2009), Political Marketing Principles and Applications, London: Routledge Kaid, Lynda Lee., “ Political Advertising” in Dan D. Nimmo and Keith R. Sanders, (ed), 1981, Handbook of Political Communication, Beverly Hill, CA: Sage Publication.
------------------------, “Political Advertising” in Lynda Lee Kaid., 2004, Handbook of Political Communication Research, New Jersey: Lawrence Erlbaum Associates Pubslihers.
Kaid, Lynda Lee, (2004), Handbook of Political Communication Research, New Jersey: Lawrence Erlbaum Associates Publishers.
Kotler, Phillips (1987), Marketing Management, New York: Prentice Hall.
Kotler, Philips and Sidney J Levy, 1969,”Broadening the Concept of Marketing, Journal of Marketing, 43. Knutzen,Oddbojorn,“TheDecline of Social Class,” in Russel J Dalton and HansDieter Klingermann (2009),The Oxford Handbook of Political Behavior, New York: Oxford University Press.
Lilleker, Darren, 2007, “What is political marketing: a Conceptual Discussion, UK, online: www.psa.uk/journals/pdf/5/2007/Lilleker.pdf.
Mc Allister, Ian, “ The Personalization of Politics” in Russel J Dalton and HansDieter Klingermann, (2009),The Oxford Handbook of Political Behavior, New York: Oxford University Press.
Miller, Roy E., “ Experimental Studies,” Nimmo, Dan and Sanders,Keith R, (ed), 1981, Handbook of Political Communication, Beverly Hill California: Sage Publication.
Negrine, Ralph and Stanyer, James, 2007,The Political Communication Reader, London: Routlegde.
New, John F.H, 1977, The Renaissance and Reformation: A Short History, New York: McGraw Hill.
Nimmo, Dan., 1978, Political Communication and Public Opinion in America, California: Goodyear Publishing Company Nimmo, Dan and Sanders, Keith R, (ed), 1981, Handbook of Political Communication, Beverly Hill California: Sage Publication.
Nickels, William C. (1984), Marketing Communication and Promotion: Text and Cases, Canada: John Wileys and Son Inc.
Ormrod, Robert P. 2005. A Conceptual Model of Political Market Orientation, Journal of Non Profit and Public Sector Marketing, Vol.14 Saggar, Shamit, “Race and Political Behavior,” in Russel J Dalton and Hans-Dieter Klingermann, (2009),The Oxford Handbook of Political Behavior, New York: Oxford University Press.
Sutopo, (2002), Metodologi Penelitian Kualitatif Dasar Teori dan Terapannya Dalam Penelitian, Surakarta: Sebelas Maret University Press Siune, Karen and Kline, F. Gerald, “ Communication, Mass Political Behavior and Mass Society", in Steven H.Chaffee, (ed), 1975, Political Communication Issues and Strategies for Research, Beverly Hills: Sage Publication.
Tanjung, Akbar, 2008, The Golkar Way, Jakarta: Gramedia Pustaka.
Utama Zukin, Cliff, “ Mass Communication and Public Opinion,” in Nimmo, Dan and Sanders,Keith R, (ed), 1981, Handbook of Political Communication, Beverly Hill California: Sage Publication.
DOI: https://doi.org/10.31315/jik.v13i3.1465
Refbacks
- There are currently no refbacks.
Copyright (c)
Jurnal Ilmu Komunikasi indexed by:
Copyright of Jurnal Ilmu Komunikasi ISSN 1693-3028 (print), ISSN 2407-8220 (online)
Alamat:
Kampus II UPN "Veteran" Yogyakarta, Jl. Babarsari 2, Tambakbayan, Yogyakarta 55281
Phone: (0274)485268
Fax: (0274)487147
Email: jik@upnyk.ac.id