Strategi Komunikasi Politik Calon Legislatif Partai Golkar dalam Memenangkan Pemilihan Umum 2014 di Kabupaten Sragen

Pujono Efendi, Widodo Muktiyo, Sri Hastjarjo

Abstract


Golkar sebagai partai politik sejak 1998 telah mengalami kejadian beresiko disebabkan oleh dampak negative selama praktek otoritarian yang dijalankan regim orde baru. Beberapa pemilihan umum selama era Reformasi Golkar masih menonjol diantara partai-partai lain. Tujuan dari penelitian ini adalah menganalisis strategi komunikasi politik calon legislative dalam partai Golkar untuk memenangkan kompetisi dalam pemilihan umum tahun 2014 di Kabupaten Sragen.Dengan menggunakan penelitian kualitatif deskriptif dengan cara pengumpulan data melalui wawancara mendalam, observasi dan melakukan analisis terhadap dokumen-dokumen yang tersimpan.Hasilnya menunjukkan bahwa kemenangan dalam kompetisi pemilihan umum tidak semata-mata didasarkan pada kemampuan finansial. Tetapi kemenangan calon legislatif ini disebabkan karena masing-masing calon sebelumnya telah memiliki keterlibatan sosial, ekonomi, budaya dan keagamaan di masyarakat sehingga mereka telah dikenal, memiliki citra personal dan memiliki derajat penerimaan tertentu di masyarakat.


Keywords


Pemilihan Umum, Komunikasi Politik, Legislative, Strategi, Kompetisi.

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DOI: https://doi.org/10.31315/jik.v13i3.1465

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