EFEKTIVITAS PUBLISITAS: MENILAI REPUTASI INSTITUSI

Nunung Prajarto

Abstract


Institutional reputation is commercially significant since this closely deals with share- holder value, finance, independency and market share. Notwithstanding the fact that some in- stitutions do not consider reputation in more detail, others pay highly attention on it. This leads to the needs for measuring and evaluating publicity. Nonetheless, the way to define publicity effectiveness is not simply operated by some institutions. This paper introduces an alternative formula to define publicity effectiveness level mostly needed by some institutions, including business and academic institutions.

 


Keywords


institution, publicity, effectiveness

References


Black, Sam, 1993, The Essentials of Public Re- lations. London: Kogan Page Limited

Cutlip, S.M, Allen H. Center & Glenn M. Broom, 2000, Effective Public Relations. New Jersey: Prentice Hall International Inc

Doorley, John dan Helio Fred Garcia, 2006, Repu- tation Management: The Key to Successfil Public Relations and Corpo- rate Communications. London: Routledge.

Follows, Ron. Tanpa tahun. Publicity. Terarsip di:http://www.blhtec.webc.co.uk/mktg/ tools/Theory/theory5.htm

Gregory, Anne, 2003, Planning and Managing a Public Relations Campaign. New Delhi: Crest Publishing House

Larkin, Judy, 2003, Risk Issues and Crisis Management: A Casebook of Best Practice. London: Kogan Page.

Lautenschlager, Janet, 1992, “Publicity: How You Can Publicize Volunteerism And National Volunteer Week In Your Community.” Ottawa: Voluntary Action Directo- rate. Terarsip di: www.nald.ca/fuutext/her- itage/ComPatnE/pdfdocs/Publcty.pdf

Lesly, Philip, 2003, Everything You Wanted to Know about Public Relations. Fourth Edition. Singapore: Probus Publishing Company

Lindenmann, Walter K., 2003, Guideline for Measuring The Efeectiveness of PR Program and Activities. Gainesville: The In- stitute For Public Relations. Terarsip di http://www.instituteforpr.com

Macnamara, Jim ,2002, The ‘Ad Value’ of PR?. Australia: Mass Communication Group Pty Limited. Terarsip di: http://www.masscom.au/Downloads/AdValue(A4)pdf

Nolte, Lawrence W. dan Dennis L. Wilcox., 1984, Effective Publicity. New York: John Wiley and Sons.

Puspandani, Kartika Dewi, 2006, Pengukuran Publicity Effectiveness Level dan Pemanfaatannya dalam Perencanaan Strategi dan Taktik Komunikasi. Skripsi. Tidak diterbitkan. Yogyakarta: Fisipol Universitas Gadjah Mada




DOI: https://doi.org/10.31315/jik.v6i1.36

Refbacks

  • There are currently no refbacks.


Copyright (c)




 Jurnal Ilmu Komunikasi indexed by:

   


Copyright of Jurnal Ilmu Komunikasi ISSN 1693-3028 (print), ISSN 2407-8220 (online)

Alamat:

Kampus II UPN "Veteran" Yogyakarta, Jl. Babarsari 2, Tambakbayan, Yogyakarta 55281
Phone: (0274)485268

Fax: (0274)487147

Email: jik@upnyk.ac.id 

Web
Analytics View My Stats

slot gacor slot gacor hari ini slot gacor 2025 demo slot pg slot gacor slot gacor