Strategi Komunikasi Kesehatan Pencegahan Lonjakan Kasus COVID-19 dalam Youtube Kemenkes RI

Ditha Prasanti, Sri Seti Indriani

Abstract


Pemberitaan media ramai mempublikasikan info terbaru pandemi COVID-19, Kemenkes RI selaku departemen yang bergerak di bidang kesehatan, memberikan informasi terbaru melalui channel youtube-nya dalam salah satu video bertajuk “Keterangan Pers: Update Penanganan COVID-19 di Indonesia” pada 2 Agustus 2021. Penelitian ini bertujuan menemukan strategi penanganan lonjakan kasus gelombang kedua COVID-19 yang disampaikan Kemenkes RI melalui konferensi pers dalam akun youtube-nya. Penelitian ini menggunakan metode analisis etnografi virtual, dengan teknik pengumpulan data melalui studi literatur dan observasi online. Hasil penelitian menunjukkan adanya beragam komunikasi literasi kesehatan yang tergambar dari percakapan netizen yang mengikuti video “Keterangan Pers: Update Penanganan COVID-19 di Indonesia”. Antusiasme netizen yang menyimak video tersebut mencapai 4754 viewers, terdiri dari tenaga kesehatan, wartawan dari berbagai media, perwakilan kota atau kabupaten, serta masyarakat luas. Intisari video tersebut menggambarkan perkembangan strategi komunikasi kesehatan yang dilakukan Kemenkes RI dalam menghadapi lonjakan kasus berupa deteksi, terapeutik, dan vaksinasi. Budaya percakapan yang terbentuk adalah adanya komentar dan kritik yang cukup kontroversial terkait dengan upaya penanganan COVID-19 di Indonesia yang dilakukan Kemenkes RI masih belum menunjukkan hasil yang memuaskan. Kontribusi penelitian ini memberi rekomendasi kebijakan kepada Kemenkes RI mengenai strategi penanganan komunikasi kesehatan melalui media Youtube.


Keywords


Etnografi Virtual, Pencegahan COVID-19, Strategi Komunikasi Kesehatan, Youtube Kemenkes RI

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References


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DOI: https://doi.org/10.31315/jik.v20i3.6349

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