Semiotics Analysis of COVID-19 Vaccine Photos in Wasapada Newspaper
Abstract
In the current digital era, mass media play a crucial role in assisting the government in overcoming the COVID-19 pandemic. The responsibilities of this position encompass the dissemination of information pertaining to appeals, recommendations, news, and socialization efforts regarding government policies pertaining to the COVID-19 pandemic. The objective of this study is toexamine the optimization of COVID-19 mitigation efforts through the dissemination of mass vaccine photo news in HarianWaspada, a newspaper in the North Sumatra Province of Indonesia. The analysis of the photograph depicting mass vaccination wasconducted employing the semiotic approach in order to examine the denotative, connotative, and mythological implicationsembedded within the image. The interview method was employed to gather insights from photographers and editors affiliated with Harian Waspada who were actively engaged in the coverage of mass vaccine-related news. The findings of this study demonstrate that Harian Waspada, in addition to its commitment to disseminating knowledge to the wider community through photo news. The inclusion of mass immunization photos in news articles serves as an engaging element for readers. The inclusion of human-interest photographs in Harian Waspada, depicting mass vaccination efforts, serves the purpose of evoking emotionssuch as wonder, pity, joy, or despair.
Keywords
Full Text:
PDFReferences
Adebomi, O. O. (2022). Language in a pandemic: A multimodal analysis of social media representation of COVID-19. Journal of African Media
Studies, 14(1), 7–28. https://doi.org/10.1386/jams_00 062_1
Al-Dmour, H., Masa’deh, R., Salman, A., Al-Dmour, R., & Abuhashesh, M. (2022). The Role of Mass Media Interventions on Promoting Public Health Knowledge and Behavioral Social Change Against COVID-19 Pandemic in Jordan. SAGE Open, 12(1). https://doi.org/10.1177/2158244 0221082125
Alozie, E. C. (2010). Advertising and culture: Semiotic analysis of dominant symbols found in nigerian mass media advertising. Journal of Creative Communications, 5(1), 1–22. https://doi.org/10.1177/0973258 61100500101
androidauthority.com. (2022, May 28). The best photo sharing apps for Android - Android Authority. https://www.androidauthority.co m/best-photo-sharing-apps- android-55466/
Atarodi, A., Dastani, M., Ghorbani, M., & Atarodi, A. (2021). The Role of Mass Media and Social Media in Developing Awareness of Self-Care Behavior against the Outbreak of Covid-19. Library Philosophy and Practice, 2021, 1–13.
Bataeva, E., & Chumakova-Sierova, A. (2022). Values in Visual Practices of Instagram Network Users. Lecture Notes in Networks and Systems, 367 LNNS, 992–
https://doi.org/10.1007/978-3- 030-94259-5_76
Berger, A. A. B. (2013). Bali tourism. Bali Tourism, 1–149. https://doi.org/10.4324/9781315 885834
Bianchi, F. P., & Tafuri, S. (2022). A public health perspective on the responsibility of mass media for the outcome of the anti-COVID-
vaccination campaign: the AstraZeneca case. Annali Di Igiene Medicina Preventiva e Di Comunita, 34(6), 650–655. https://doi.org/10.7416/AI.2022. 2499
Bokek-Cohen, Y. (2017). A visual semiotic analysis of sperm donors’ baby photos as major marketing material at the s[u]permarket. Visual Communication, 16(2), 239–263. https://doi.org/10.1177/1470357 216684082
Buchholz, S. W., Ingram, D., Wilbur, J., & Pelt, P. (2013). Using Photos to Develop Text Messages to Promote Walking. Journal of Nursing Scholarship, 45(4),
–387.
https://doi.org/10.1111/JNU.120 43
Chirig, A., Bouziane, K., & Zakhir, M. (2023). Emotional advertising in Morocco during the COVID-19 pandemic: A semiotic analysis. Social Science Information, 2023.
https://doi.org/10.1177/0539018 4231180377
Cordella, B., Signore, F., Andreassi, S., De Dominicis, S., Gennaro, A.,
Iuso, S., Mannarini, T., Kerusauskaite, S., Kosic, A., Reho, M., Rochira, A., Rocchi, G., & Salvatore, S. (2023). How socio-institutional contexts and cultural worldviews relate to COVID-19 acceptance rates: A representative study in Italy. In Social Science and Medicine (Vol. 320).
https://doi.org/10.1016/j.socscim ed.2023.115671
D’Armenio, E. (2022). The rhetorical dimension of images: Identity building and management on social networks. Semiotica, 2022(246), 87–115.
https://doi.org/10.1515/SEM- 2020-0113
Demuru, P. (2022). Qanons, anti- vaxxers, and alternative health influencers: a cultural semiotic perspective on the links between conspiracy theories, spirituality, and wellness during the Covid- 19 pandemic. Social Semiotics, 32(5), 588–605.
https://doi.org/10.1080/1035033 0.2022.2157170
Erokhina, Y. (2022). Stereotyping of the Russian Orthodox Church in Fake News in the Context of the COVID-19 Pandemic: Semiotic and Legal Analysis. International Journal for the Semiotics of Law, 35(3), 1187–
https://doi.org/10.1007/s11196- 022-09888-4
Gaboardi, M., Gatti, F., Santinello, M., Gandino, G., Guazzini, A., Guidi, E., Novara, C., Sola, T.,
Ceglie, E., Di Fini, G., Di Napoli, G., & Procentese, F. (2022). THE PHOTO DIARIES METHOD TO CATCH THE DAILY EXPERIENCE OF ITALIAN UNIVERSITY STUDENTS DURING COVID-19
LOCKDOWN. Community Psychology in Global Perspective., 8(2), 59–80. https://doi.org/10.1285/I242121 13V8I2P59
Gennaro, A., Reho, M., Marinaci, T., Cordella, B., Castiglioni, M., Caldiroli, C. L., & Venuleo, C. (2023). Social Environment and Attitudes toward COVID-19 Anti-Contagious Measures: An Explorative Study from Italy. International Journal of Environmental Research and Public Health, 20(4), 20043621. https://doi.org/10.3390/ijerph20 043621
Graham, M. E. (2022). “Remember this picture when you take more than you need”: Constructing morality through instrumental ageism in COVID-19 memes on social media. Journal of Aging Studies, 61.
https://doi.org/10.1016/j.jaging. 2022.101024
Harahap, M. S., Kholil, S., & Zulkarnain, I. (2020). Construction of Indonesian Muslim Identity in Photo News in National Newspaper in Medan City.
Harahap, M. S., Khadafi, R., Hasibuan,
E. J., Saputra, A., Hardiyanto, S., & Lubis, F. H. (2023). Social
media and optimization of the promotion of Lake Toba tourism destinations in
Indonesia. Computer Science and Information
Technologies, 4(3), 208-216.
Hosseini, S., Mohsenpour, M. A., Bahrevar, V., Rahmanian, V., & Hazar, N. (2020). Which information sources do people choose during the COVID-19 pandemic: Mass media or social media? A survey in Iran. Pakistan Journal of Medical and Health Sciences, 14(3), 1562–
Justesen, L., Mikkelsen, B. E., & Gyimóthy, S. (2014). Understanding hospital meal experiences by means of participant-driven-photo- elicitation. Appetite, 75, 30–39. https://doi.org/10.1016/J.APPET
.2013.12.012
Kalaoja, J. (2016). From images to ideas. Photographs as a pull factor for Brand Finland. Nordia Geographical Publications, 45(1), 1–189.
Katriňák, L. (2018). Photography as a cultural-historical source (Current theoretical approaches). Kulturne Dejiny, 9, 136–148.
Kudus, N. V, Zulkifli, C. N., & Amin, N.
M. (2022). Semiotic Analysis of Three QSR Instagram Posts During COVID-19 Outbreak. Pertanika Journal of Social Sciences and Humanities, 30(3), 1383–1404. https://doi.org/10.47836/pjssh.3 0.3.24
Lee, S. H. (2023). Enregistering mask- wearing in the time of a public health crisis. Language in Society, 52(3), 485–509.
https://doi.org/10.1017/S004740 4522000033
Li, Y., & Xie, Y. (2020). Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement. Journal of Marketing Research, 57(1), 1–
https://doi.org/10.1177/0022243 719881113/ASSET/IMAGES/L ARGE/10.1177_002224371988 1113-FIG1.JPEG
Martín-Núñez, M., García-Catalán, S., & Rodríguez-Serrano, A. (2020). To preserve, to discuss and to reply. Readings and fissures of the family album. Arte, Individuo y Sociedad, 34(4), 1065–1083. https://doi.org/10.5209/ARIS.66 761
Martínez Rod, P. (2021). Covid Photo Diaries Activism in the visual communication of the Covid-19 pandemic. VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura , 8(2), 179–190. https://doi.org/10.37467/GKAR EVVISUAL.V8.2934
Matskevych, V., Kamyshnyi, O., Vasylyk, V. M., Grynovska, M. B., Lenchuk, T., Fishchuk, R., Gospodaryov, D., Yurkevych, I., Strilbytska, O., Petakh, P., & Lushchak, O. (2023). Morphological prediction of lethal outcomes in the evaluation
of lung tissue structural changes in patients on respiratory support with СOVID-19: Ukrainian experience. In Pathology Research and Practice (Vol. 245).
https://doi.org/10.1016/j.prp.202 3.154471
Milošević Đorđević, J., Mari, S., Vdović, M., & Milošević, A. (2021). Links between conspiracy beliefs, vaccine knowledge, and trust: Anti- vaccine behavior of Serbian adults. Social Science and Medicine, 277.
https://doi.org/10.1016/J.SOCS CIMED.2021.113930
O’Halloran, K. L., Chua, A., & Podlasov, A. (2014). The role of images in social media analytics: A multimodal digital humanities approach. Visual
Communication, 565–588. https://doi.org/10.1515/9783110 255492.565
Pinilla, J. P., Román Brugnoli, J. A., Leyton Legües, D., & Vergara del Solar, A. (2023). My Home Quarantine on an App: A Qualitative Visual Analysis of Changes in Family Routines During the COVID-19 Pandemic in Chile. In Qualitative Sociology (Vol. 46, Issue 2, pp.
–244).
https://doi.org/10.1007/s11133- 023-09531-z
Poulsen, S. V. (2018). Becoming a semiotic technology – a historical study of Instagram’s tools for making and sharing
photos and videos. Internet Histories, 2(1–2), 121–139. https://doi.org/10.1080/2470147 5.2018.1459350
RACHMAN, F. N., ARAS, M., & PUSPITA, V. (2023). Visual
Semiotics Analysis of Omicron Variant on Instagram Social Media Managed By the Ministry of Health of the Republic of …. In Journal of Theoretical and Applied ….
http://www.jatit.org/volumes/Vo l101No9/19Vol101No9.pdf
Reisz, D., & Crișan, I. (2022). Perspectives on Mass Media and Governmental Measures during the 2020 COVID-19 Pandemic in a Romanian Sample of Healthcare Practitioners. Healthcare (Switzerland), 10(2). https://doi.org/10.3390/HEALT HCARE10020191
Rosten, T., Gaitan, G., Shah, P., & Walls, N. E. (2022). Social Work Practice in the Time of Quarantine: A Photo Elicitation Study of Experiences of Remote Work during COVID-19. Advances in Social Work, 22(1), 110–132.
https://doi.org/10.18060/25561 searchenginejournal.com. (2018,
October 5). 7 Reasons Why Content Needs Amazing Images, Videos & Visuals. https://www.searchenginejourna l.com/why-content-needs- amazing-images-videos- visuals/268911/#close
Sinko, L., Rajabi, S., Sinko, A., & Merchant, R. (2022). Capturing
lifestyle changes and emotional experiences while having a compromised immune system during the COVID-19 pandemic: A photo-elicitation study. Journal of Community Psychology, 50(5), 2411–2430. https://doi.org/10.1002/JCOP.22 784
Smith, T. C., & Reiss, D. R. (2020). Digging the rabbit hole, COVID- 19 edition: anti-vaccine themes and the discourse around COVID-19. Microbes and Infection, 22(10), 608–610. https://doi.org/10.1016/J.MICIN F.2020.11.001
Teixeira, R. T. (2021). Photography, landscape and memories in the “images we do not want to see” of immigrant deaths in the current mediterranean. Estudios Sobre El Mensaje Periodistico, 27(1), 269–279.
https://doi.org/10.5209/ESMP.7 0731
theguardian.com. (2001, September 27).
Say it with pictures | Technology
| The Guardian. https://www.theguardian.com/te chnology/2001/sep/27/internetne ws.onlinesupplement2
Ullah, I., Khan, K. S., Tahir, M. J., Ahmed, A., & Harapan, H. (2021). Myths and conspiracy theories on vaccines and COVID-19: Potential effect on global vaccine refusals. Vacunas, 22(2), 93–97.
https://doi.org/10.1016/J.VACU N.2021.01.001
Uwen, G. O. (2023). Every corona is not a virus: a semiotic analysis of Coronavirus memetic humour. European Journal of Humour Research, 11(1), 117–142. https://doi.org/10.7592/EJHR20 23.11.1.678
Yakunin, K., Mukhamediev, R. I., Zaitseva, E., Levashenko, V., Yelis, M., Symagulov, A., Kuchin, Y., Muhamedijeva, E., Aubakirov, M., & Gopejenko, V. (2021). Mass media as a mirror of the covid-19 pandemic. Computation, 9(12). https://doi.org/10.3390/COMPU TATION9120140
Zieba, A. (2020). Visual representation of happiness: a sociosemiotic perspective on stock photography. Social Semiotics, 1–21.
https://doi.org/10.1080/1035033 0.2020.1788824
DOI: https://doi.org/10.31315/jik.v22i2.6809
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jurnal Ilmu Komunikasi
Jurnal Ilmu Komunikasi indexed by:
Copyright of Jurnal Ilmu Komunikasi ISSN 1693-3028 (print), ISSN 2407-8220 (online)
Alamat:
Kampus II UPN "Veteran" Yogyakarta, Jl. Babarsari 2, Tambakbayan, Yogyakarta 55281
Phone: (0274)485268
Fax: (0274)487147
Email: jik@upnyk.ac.id