PENDAMPINGAN “GO DIGITAL” SEBAGAI PENDUKUNG LESS CONTACT ECONOMY UNTUK PENINGKATAN PRODUKTIVITAS USAHA UMKM DESA KARANGTENGAH, IMOGIRI, KAB. BANTUL

Abstract

Community service partners who cooperate on these activities are Karangtengah Micro Small Medium Enterprises (MSMEs) group located in Karangtengah, Imogiri, Kab. Bantul. This group consists of several kinds of industries, including food and wood artisans. Based on the results of a brief conversation with representatives of MSMEs, the COVID-19 Pandemic that has been ongoing since the beginning of March 2020 has caused a decrease in the sales volume of MSME group products since the dominance of the leading buyers is still residents around Karangtengah village. The MSME group of Karangtengah village market their products by direct-selling presently. Hence, a specific marketing strategy is needed to increase sales transactions by utilizing information technology that allows online transactions.  By doing this, buyers do not have to come to their showrooms or workshops to make transactions (less contact economy).

This community service activity is organized to discover and solve problems in the marketing aspects faced by the UMKM group of Karangtengah village. The proposed solution is to carry out a series of activities "Go Digital": Identify the level of digital literacy of MSMEs, provide education about the importance of digital marketing to support less contact economy to MSME groups in promoting their products, and training in creating and managing online stores through business WhatsApp.

The "Go Digital" activities are expected to provide effective solutions for increasing the productivity of MSMEs in Karangtengah village through digital marketing activities. This activity can also be used as a forum for MSME actors to participate and be directly involved in utilizing digital communication media in the Industrial 4.0 era.