SWOT ANALISIS UKM ANYAMAN BAMBU MENGHADAPI TUNTUTAN GLOBAL STUDI KASUS PENGRAJIN ANYAMAN BAMBU DUSUN KARANGTALUN, WUKIRSARI, IMOGIRI, BANTUL, DAERAH ISTIMEWA YOGYAKARTA

Abstract

This study aims to determine the strengths, weaknesses, opportunities and threats of the bamboo woven craft business in facing global demands. The research was conducted by taking the case of woven bamboo craftsmen in the hamlet of Karangtalun, Wukirsari, Imogiri, Bantul, DIY. The method used in this research is descriptive qualitative. The data were obtained through surveys and field observations, Focus Group Discussions and depth interviews with community leaders and supported by secondary data in the form of information and documents (printed books, e-books, scientific articles from the internet. The results of this study indicate that there is a strong will to follow the development of the times is supported by government guidance and academic assistance, the weakness lies in the mastery of tools and technology, the role in the family so that it cannot focus totally on work, dependence on raw materials because there are no woven bamboo business opportunities, especially for meeting needs The threat faced is the price of raw materials which is increasing while the selling price is fixed. In addition, the location of this business includes areas prone to earthquakes and landslides. The conclusion of this research is that innovation training and product diversification efforts are needed to obtain added value from raw materials used.