Perancangan Destination Branding Desa Wisata Gamplong Sebagai Sentra Tenun Yogyakarta

Abstract

The COVID-19 pandemic has had a major impact on the development of the tourism industry and the creative economy in Indonesia, including the Special Region of Yogyakarta. Along with the transition from Pandemic to Endemic, Yogyakarta as the country's number two tourist destination after Bali is predicted to enjoy a revival of the tourism sector. One of the developing tourism sectors is the tourist village. This awakening is supported by the favorable geographical location of the villages, as well as the support from the local government and the media to communicate between managers. One of the tourism villages that is starting to rise is the Gamplong Tourism Village, which is located in Moyudan District, Sleman Regency, Special Region of Yogyakarta. This tourist village, which is located in the west of Yogyakarta City, is quite interesting for tourists to stop by, especially because there is still a traditional weaving craft industry using Non-Machine Weaving Tools (ATBM). In addition to weaving, craftsmen are also able to produce woven crafts for souvenirs. Through Community Service carried out by UPN "Veteran" Yogyakarta with the Community Empowerment Program for the Gamplong Tourism Village, it is carried out through Destination Branding Design as a result of the Covid-19 Pandemic which aims to build awareness while increasing domestic tourist visits. This activity goes hand in hand with the easing of community mobility including the opening of several tourist villages. To face the new normal conditions, the Gamplong Tourism Village must prepare, among others: (a) a tourist village branding book (b). Tourism village profile video; (c). Tourism Village Profile Book; (d). Branding on social media Instagram; and (e). Protection of intellectual property for SMEs in the Gamplong Tourism Village. By making a destination branding design, it is hoped that the Gamplong Tourism Village can rise and recover as an effort to drive the creative economy.