Literasi Keuangan dan Branding Melalui Media Sosial Untuk Usaha Kecil

Abstract

Micro-businesses developed by the community need to be supported by stakeholders including universities. This community service program tries to support the Creative Economy Team in Wedomartani, Ngemplak, Sleman. Based on the pre-survey, they have  weaknesses in financial management and product promotion and branding. Therefore, all activities are directed at these two things. The method used is by conducting workshops and mentoring partners. After the activities were carried out, there was an increase in knowledge and better practices from partners. They began to do more systematic financial mangement. Partners realize that good financial management will be beneficial for them. Meanwhile, in the aspect of branding through social media, partners showed different results. Partners who are more educated and younger show better results than senior partners