EVALUASI KONSEP PRODUK DENGAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT (Studi Kasus di PT.BINTANG JAYA KLATEN)

Abstract

At the moment the wheels of vehicles continues mningkat seiiring the continued increase in the
number of vehicles and the number of vehicles modified by users. so many wheels that industry
continues to expand its innovation in winning the competition . Successful product is a product
that can provide benefits in accordance with the perception that consumers ( Baxter , 2001) . In
an effort to create a product that the consumer liking it is necessary to study so that the product
can be marketed optimally . The method used in this study is the method of Quality Function
Deployment (QFD) As for the aspects that will be discussed are covering aspects of quality ,
cost aspects and environmentally friendly products. These three aspects are described in their
respective Quality House , QFD , and Cost House . and ntuk give weight to each aspect , the
method used Analytic Hierarchy Process (AHP). From the research it can be concluded that,
consumer- desired characteristics of the alloy wheels are kind of cheap , strong material , good
color and interesting shape in the environmentally friendly production process .
Keywords : Quality Function Deployment , Cost House , Analytic Hierarchy Process