The Influence of Security, Ease of Use, Trust and Customer Satisfaction on Repeat Purchase Intentions E-Commerce Shopee

Niky Damayanti, Wisnalmawati Wisnalmawati, Widhy Tri Astuti

Abstract


This research was conducted on Shopee e-commerce online customers in the Special Region of Yogyakarta. Data collected using a questionnaire via google form. Where the population is all Shopee e-commerce customers in the Special Region of Yogyakarta who have made purchases through Shopee e-commerce, then sampling some of the Shopee e-commerce customers in the Special Region of Yogyakarta. This study aims to analyze the effect of security, ease of use, trust, and customer satisfaction on repurchase intentions on e-commerce Shopee in the Special Region of Yogyakarta. The data collection method used purposive sampling. The data analysis method included descriptive analysis and quantitative analysis using the help of IBM SPSS. The results of this study prove that safety, ease of use, trust and customer satisfaction together have a positive and significant effect on repurchase intention, security has a positive and significant influence on repurchase intention, ease of use has a positive and significant effect on repurchase intention , trust has a positive and significant effect on repurchase intention, and customer satisfaction has a positive and significant effect on repurchase intention.

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