Persepsi Kepuasan Wisatawan terhadap Paket Wisata di Desa Karanggeneng, Purwobinangun, Pakem, Sleman
Abstract
This study aims to determine the perception of satisfaction of visitors tourists on package offered the Karanggeneng Tourism Village. The research method used in the method of survey sampling method was used accidental sampling of 80 samples from students, college students, employees and the general public Anal yats techniques using the Likert scalescore of 1-3. The results showed that visitors have a higher perception of satisfaction to the package tourism products, services and to facilities infrastructure able to provide a memorable service, outbound packets become the most preferred package visitors.
Key words: perception, satisfaction, service, tourism, outbound
Full Text:
PDFReferences
Anthie. Persepsi Konsumen Terhadap Suatu Produk URL: http://anthie-beauty blogspot.com (25 November 2010)
Dwiyanti, L. 2006. Preferensi Konsumen Terhadap Buah Pisang di Kios Pasar Leuwiliang, Bogor. Fakultas Pertanian UPN Veteran Yogyakarta.
Hakim, Luchman. 2004 Dasar-dasar Ekowisata. Bayumedia Publishing. Anggota IKAPI Jatim.
Marpaung. Happy. 2002. Pengetahuan Kepariwisataan. Bandung: Alfabeta.
Mowen, John C and Minor Michael. 2002. Perilaku Konsumen. Alih Bahasa oleh Lina Salim. Jakarta: Erlangga.
Neufeldt. V. and D.B. Guralnik. 1988. Webster's New World Dictionary of American English. New York: Webter's New World.
Nawawi, Hadari. 1993. Metode Penelitian Bidang Sosial. Yogyakarta: UGM.
Nazir. Moch. 1999. Metode Penelitian. Jakarta: Ghalia.
Rachmat Jalaludin. 1999. Metode Penelitian Komunikasi. Bandung: Remaja Rosdakarya.
Sanafiyah Faisal. 1990. Penelitian Kualitatif Dasar-Dasar dan Aplikasinya. Malang: YA3
Singarimbun, Masri dan Sofian Efendi, 1987. Metode Penelitian Survei. Yogyakarta: LP3ES
Sumarwan, Ujang. 2003. Perilaku Konsumen, Teori dan Penerapannya dalam Pemasaran. Jakarta: Ghalia Indonesia.
Supranto. 2006. Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta: PT. Rineka Cipta.
DOI: https://doi.org/10.31315/jdse.v10i1.4993
DOI (PDF): https://doi.org/10.31315/jdse.v10i1.4993.g3628
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Jurnal Dinamika Sosial Ekonomi
Article Metrics
Metrics powered by PLOS ALM
Jurnal Dinamika Sosial Ekonomi is licensed under a Creative Commons Attribution 4.0 International License.