PARIWISATA KOREA UTARA: NATION BRANDING MELALUI YOUTUBE TRAVEL VLOG

Dewi Maria Herawati dan Made Fitri Maya Padmi

Abstract


ABSTRAK

Pariwisata Korea Utara mulai menampakkan diri sebagai salah satu destinasi pariwisata di kawasan Asia Timur. Tidak banyak literatur yang mengkaji mengenai pariwisata yang ditawarkan oleh Korea Utara sebagai bagian dari politik internasional. Karya tulis ini akan mencoba untuk mengisi kekosongan literatur tentang pariwisata di Korea Utara dan pendayagunaan media sosial sebagai bagian dari nation branding negara ini. Penelitian menggunakan metode kualitatif dengan menganalisa sampling video blog atau vlog mengenai Korea Utara yang diunggah di media sosial YouTube . Penelitian ini menemukan bahwa vlog tentang pariwisata Korea Utara secara langsung maupun tidak langsung telah menjadi alat bagi promosi ideologi Juche dan nation branding Korea Utara.

Kata kunci: pariwisata, Korea Utara, nation branding, Juche, vlog


ABSTRACT

Tourism in North Korea emerged as one of tourist destinations in East Asia region. Only a few of academic literatures have dealt with tourism in Nor th Korea as part of its foreign politics. This researh tried to fill in the gap of the literature related to North Korea and the usage of social media as the nation branding tool of this country. This research was conducted through a qualitative research b y taking and analizing samples of video blogs or vlogs related to North Korea that are existed on YouTube. The reseach finding was vlogs representing North Korean tourism, directly and indirectly, has been utilized as promotion tool of Juche ideology and n ation branding mean of North Korea.

Keywords: tourism, North Korea, nation branding, Juche, vlog


References


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DOI: https://doi.org/10.31315/jsdk.v12i2.3521

DOI (PDF (Bahasa Indonesia)): https://doi.org/10.31315/jsdk.v12i2.3521.g2664

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