PARIWISATA KOREA UTARA: NATION BRANDING MELALUI YOUTUBE TRAVEL VLOG

Dewi Maria Herawati dan Made Fitri Maya Padmi

Abstract


ABSTRAK

Pariwisata Korea Utara mulai menampakkan diri sebagai salah satu destinasi pariwisata di kawasan Asia Timur. Tidak banyak literatur yang mengkaji mengenai pariwisata yang ditawarkan oleh Korea Utara sebagai bagian dari politik internasional. Karya tulis ini akan mencoba untuk mengisi kekosongan literatur tentang pariwisata di Korea Utara dan pendayagunaan media sosial sebagai bagian dari nation branding negara ini. Penelitian menggunakan metode kualitatif dengan menganalisa sampling video blog atau vlog mengenai Korea Utara yang diunggah di media sosial YouTube . Penelitian ini menemukan bahwa vlog tentang pariwisata Korea Utara secara langsung maupun tidak langsung telah menjadi alat bagi promosi ideologi Juche dan nation branding Korea Utara.

Kata kunci: pariwisata, Korea Utara, nation branding, Juche, vlog


ABSTRACT

Tourism in North Korea emerged as one of tourist destinations in East Asia region. Only a few of academic literatures have dealt with tourism in Nor th Korea as part of its foreign politics. This researh tried to fill in the gap of the literature related to North Korea and the usage of social media as the nation branding tool of this country. This research was conducted through a qualitative research b y taking and analizing samples of video blogs or vlogs related to North Korea that are existed on YouTube. The reseach finding was vlogs representing North Korean tourism, directly and indirectly, has been utilized as promotion tool of Juche ideology and n ation branding mean of North Korea.

Keywords: tourism, North Korea, nation branding, Juche, vlog


References


Anholt, S. (2003). Brand New Justice: the Upside of Global Branding. Oxford: Butterworth-Heinemann. Binsky, D.(2017). This Video Will Change Your Perception of North KoreaI [Video File]. Retrieved from https://www.youtube.com/watch?v=tRnV2P5T5VA Buda, D. M., & Shim, D. (2015). Desiring the dark: ‘a taste for the unusual’ in North Korean tourism? Current Issues in Tourism , 18 (1), 1–6. https://doi.org/10.1080/13683500.2014.948813 Burgess, J., & Green, J. (2009). Youtube: Online video and participatory culture. Cambridge: Polity Press. Cole, L. (2016). I'M ACTUALLY VLOGGING THIS! - North Korea Day 1 [Video File] . Retrieved from https://www.youtube.com/watch?v=VmCpTzA6SKc

Connell, J. (2017). Shining light on the darkness. Placing tourists within North Korean tourism. Comment on: Desiring the dark: ‘A taste for the unusual’ in North Korean tourism? Current Issues in Tourism, 20 (4), 356-362. doi:10.1080/13683500.2015.1032896 Eaves, M. (2019, March 16). North Korea caps number of visitors at 1000 per day . Retrieved from Lonely Planet: https://www.lonelyplanet.com/articles/north-korea-limits-visitor-numbers Fisher, N.(2018). INSIDE NORTH KOREA – JUNE 2018 (Surreal experience) [Video File]. Retrieved from https://www.youtube.com/watch?v=HbuZlTBpC7I Go, F. M., & Govers, R. (2010). International Place Branding Yearbook: Place branding in the new age of innovation. Hampshire: Palgrave Macmillan. Kim, S. S., Timothy, D. J., & Han, H. C. (2007). Tourism and political ideologies: A case of tourism in North Korea. Tourism Management , 28 (4), 1031–1043. https://doi.org/10.1016/j.tourman.2006.08.005 Korean Friendship Association. (2011, November 1). About KFA . Retrieved from DPRK Official Webpage: https://korea-dpr.info/kfa.html Koryo Tours. (2019, November 1). About Us . Retrieved from Koryo Tours: https://koryogroup.com/about- us#why-koryo Li, F., & Ryan, C. (2015). Chinese Tourists' Motivations and Satisfaction of Visiting North Korea. Asia Pasific Journal of Tourism Research , 1-19. Melissen, J. (2005). The New Public Diplomacy: Between Theory and Practice. In J. Melissen (Ed.), The New Public Diplomacy (pp. 3–27). https://doi.org/10.1057/9780230554931_7 Olins, W. (2005). Making a National Brand. In J. e. Melissen, The New Public Diplomacy: Soft Power in International Relations (p. 169). New York: Palgrave Macmillan. Ouellette, D. J. (2016). The Tourism of North Korea in the Kim Jong-un Era: Propaganda, Profitmaking, and Possibilities for Engagement. Pacific Focus , 31 (3), 421–451. https://doi.org/10.1111/pafo.12084 Slade, V. (2014). Honors College Theses . Retrieved from http://digitalcommons.pace.edu/honorscollege_theseshttp://digitalcommons.pace.edu/honorscollege_th eses/135 Smith, M., MacLeod, N., & Hart Robertson, M. (2010). Key Concepts in Tourist Studies. London, UK: SAGE Publicationd Ltd. Szondi, G. (2008). Public Diplomacy and Nation Branding: Conceptual Similarities and Differences . The Hague: Netherlands Institute of International Relations ‘Clingendael’. The Jakarta Post. (2019, June 19). Travel Guide. Retrieved from The Jakarta Post: https://www.thejakartapost.com/travel/2019/06/18/waves-of-chinese-tourists-invade-north- korea.html U.S. Department of State. (2019, July 10). North Korea (Democratic People's Republic of Korea) Travel Advisory . Retrieved from Travel.State Government: https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories/north-korea-travel- advisory.html UNWTO. (2018). UNWTO Annual Report 2017. Madrid: UNWTO. doi:https://doi.org/10.18111/9789284419807 Vanity Fair. (2016, Agustus 16). YouTube Stars Are Now Being Used for North Korean Propaganda [Updated] . Retrieved from Vanity Fair: https://www.vanityfair.com/culture/2016/08/louis-cole-vlogger-north- korea Wassler, P., & Schuckert, M. (2017). The lived travel experience to North Korea. Tourism Management . https://doi.org/10.1016/j.tourman.2017.04.013 WTTC. (2019). Travel & Tourism continues strong growth above global GDP. London: WTTC. Retrieved July 22, 2019, from https://www.wttc.org/about/media-centre/press-releases/press-releases/2019/travel- tourism-continues-strong-growth-above-global-gdp/ Young Pioneer Tours. (2019, November 1). Winter Ultra Budget Tour and Sinuiju Extension . Retrieved from Young Pioneer Tours: https://www.youngpioneertours.com/tour/winter-ultra-budget-tour-sinuiju- extension/




DOI: https://doi.org/10.31315/jsdk.v12i2.3521

DOI (PDF (Bahasa Indonesia)): https://doi.org/10.31315/jsdk.v12i2.3521.g2664

Refbacks

  • There are currently no refbacks.


 

 Jurnal Studi Diplomasi dan Keamanan indexed by: