DIGITALISASI PEMASARAN PRODUK OLAHAN SALAK DALAM MENUNJANG PURWOBINANGUN SEBAGAI DESA AGROWISATA DI SLEMAN

Abstract

The main problem of the Farmer Women's Group (KWT)  KEMIRI EDUM Purbowinangun Village in marketing processed salak products is that they are still marketing conventionally by entrusting them to the nearest souvenir shop. The wider community does not yet recognize the wide variety of processed salak products. Most of its members still pack their processed food products very simply.

On that basis, the purpose of this community service is to provide digital marketing solutions (online) using social media and marketplaces that they recognize. The methods used in this service activity refer to the problem-solving efforts offered: Lectures, Focus Group Discussions (FGD), training, and mentoring.

As a result, there was an awareness from almost all members of KWT Kemiri Edum to change their product marketing methods from conventional to online media. The an increasing number of members who have business Whatsapp accounts and seller accounts on Marketplaces such as Shopee. In addition, through mentoring, they can also create product photos as content for their online business accounts. In addition, KWT members also understand the importance of attractive product packaging and provide information on the nutritional content of their processed salak products.