APLIKASI TECHNOPRENEURSHIP UNTUK MENGEMBANGKAN INDUSTRI KECIL MELALUI PENGGUNAAN TEKNOLOGI E-COMMERCE BERBASIS CONTENT MANAGEMENT SYSTEM Studi Kasus Pada UKM Mandiri Gypsum

Ahmad Muhsin

Abstract


Central Bureau of Statistics catalog of DIY Province in the book BPS : 1102001.34 " DIY
Yearbook " in 2009 in the field of Industrial , Energy , and Construction said that the total
number of SMEs in the DIY business units with as many as 18 367 division business areas
include : food processing , clothing and skin , chemicals and building materials , craft and
general , and metals and services . Data obtained through the SME Database Official web
Disperindagkop obtained data for DIY types there are only 3 Gypsum SME business unit . While
the survey states that in some industries Gypsum Gypsum today began much-loved community
because it has the impression of a clean , luxurious , and provide a cool atmosphere in addition
to its affordability . For that we need we need a more effective means to introduce the public to
Gypsum to further develop this business . UPN " Veteran " Yogyakarta is one of the
academicians who have set Technopreneurship as compulsory subjects that must be taken by
students . Technopreneurship into a technology -based business incubator , which serves to
cultivate the entrepreneurial spirit . The new breakthrough strategies to anticipate that the
intellectual problem of unemployment is increasing. The difference with entrepreneurship lies in
the application of technology in entrepreneurial business processes . This study aims to apply
Technoprenurship in the real industry that serves to bridge the needs of Small Industrial
Technology needs to help increase their business productivity . Media used in the technology
packaged e-commerce website to complete the requirements of business processes based on
ICT ( Information Communication Technology ) . Online stores are made in this study to apply
technology -based Information System Content Management System . E-commerce site aims to
produce a site that is automatically able to introduce a small industry online , can reach various
regions throughout the world , and capable of operating for 24 hours nonstop . Technology
Content Management System chosen for ease of operation and ease of communication
between managers and consumers . The results of this study resulted in an e- commerce
website that can be accessed in www.gypsumnatural.com , Implementation Based
Technopreneurship Curicullum on this site to provide an alternative marketing through the
Information Technology field , provide ease of communication , and expand access to build a
networking business world.
Keywords : e-commerce, Technopreneurship, Content Management System, Website


References


Donny, Edwin, 2003. Industri E-commerce Global, Jakarta: PT. Gramedia Pustaka Utama.

Eko S., Ari S., 2010 Technopreneurship: Strategi Penting dalam Bisnis Berbasis Teknologi, PT Elex Media Komputindo, Jakarta,

Hamdan, et.al., 2005. Teknologi Maklumat. Malaysia: McGraw Hill My.

Kalakota dan Whiston, 1997. E-commerce Perspective, California: The Benjamin Cummings.

Kearny, E, 2005. Potensi Untuk E-commerce Di Benua Asia. Malaysia: FTSM Publisher.

McLeod, Raymond, Management Information System, 7¬th ed., Prentice Hall, New Jersey, 1998.

McNurlin, Barbara C,; Sparague, Ralph H Jr., Information Systems Management in Practice, 4th ed., Prentice Hall, New Jersey, 1998.




DOI: https://doi.org/10.31315/telematika.v10i2.276

DOI (PDF (Bahasa Indonesia)): https://doi.org/10.31315/telematika.v10i2.276.g240

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TELEMATIKA: Jurnal Informatika dan Teknologi Informasi
ISSN 1829-667X (print); ISSN 2460-9021 (online)


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