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Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village
Abstract
Purpose : This study aims to design a multiplatform-based digital market to help rural MSMEs (Micro, Small, Medium Enterprises) market and sell their products in order to increase the competitiveness of MSMEs.
Design/methodology/approach : The design of the digital platform of Ngedolke.com used a design thinking strategy. This study used the black box method to test the functional suitability of the developed application.
Findings/result : This study produces an analysis and system design that is used to develop the digital platform of Ngedolke.com. Thus, it can be used to develop the system further.
Originality/value/state of the art : The difference between this study and previous studies lies in the use of system design of a design thinking strategy. Besides, the technology used is multiplatform-based.Keywords
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DOI: https://doi.org/10.31315/telematika.v18i3.6004
DOI (PDF): https://doi.org/10.31315/telematika.v18i3.6004.g4268
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